Ava was missing for almost a week. She was found hanging out in the next door neighbor's garage, in the loft. LostMyKitty didn't directly help in this case because she didn't leave the area of the backyard. However, we paid for the plan that has 250 phone calls and while looking for her, we met many people who told us they received the call. I think that is a great service to make people aware of a missing pet and would highly recommend it.