I got my kitty back when I saw her coming out of the woods for food I left out for her. It was two weeks after she ran off. The service was effective as far as the response I got from folks who had received the phone message which LostMyKitty provides. Word of mouth with neighbors had them notifying me when they would see her around the complex. But you never know, sometimes a scared and hungry cat can run further away from home base, or get out on a highway. I was very fortunate....