When our cat went missing just for a day, we registered and got started... the template to create flyers was great. Since he's chipped, we found the notification to shelters to save us a lot of time... and the online audience was quick to share and to rejoice when he was reunited. I kept the flyers for future use, should he unexpectedly escape the house and get spooked beyond his comfort zone of our patio. I can just change the date with a marker! Great service!!