I paid for the phone call service. It was a little pricey, but I had about 5 really good leads within an hour of the broadcast. It let me know I wasn't putting flyers in the right neighborhood. After following the phone leads, I put new flyers in the neighborhood and that lead to more leads. Eventually, my kitty found her own way back to my house, but I ended up having to set up a live trap to catch her since she was so skittish. Live traps can be purchased at Home Depot for less than $50. I would completely recommend this service to anyone who has lost a pet and will definite keep it in mind if this ever happens to me again.